Salsarita's Fresh Mexican Grill


Salsarita's Fresh Mexican Grill is a chain of fast casual Tex Mex restaurants in the United States serving Mexican-style cuisine. The chain was founded in 2000 by Bruce Willette. It was purchased by Phil Friedman in 2011. Friedman has rapidly expanded the number of Salsarita's, claiming that to achieve success, "It's finding the best operations person and then together growing and increasing same-store sales." Friedman has stated that he wants to grow Salsarita's into a super regional chain.
Most Salsarita's locations offer beer and wine, with a few having full-sized bars. In 2014, the chain worked with PuckerButt Pepper of South Carolina to create the "World's Hottest Burrito" using Carolina Reaper peppers.